Elevate Customer Experiences with Sitecore XP Powered by AI. A powerful content management system (CMS) is just the start. Sitecore Experience PlatformTM (XP) also combines customer data, analytics, Al, and marketing automation capabilities to nurture customers throughout their journey with personalized content in real-time, across any channel. The Sitecore Experience Platform provides comprehensive digital marketing tools, a holistic view of customer data, and machine learning-generated insights to personalize experiences across channels.